On July 10, 2025, a fire broke out at the ATC Drivetrain facility in Holland, Michigan—marking the second incident at the lithium-ion battery warehouse in less than four months. Fire crews from multiple departments responded quickly to the scene, encountering heavy smoke and complex fire conditions. Due to the highly combustible nature of the stored batteries, the operation to suppress the fire and protect other assets took several hours.
Fortunately, no serious injuries were reported, though one firefighter was treated for heat exhaustion. The cause of the fire remains under investigation, and the full extent of the damage has yet to be confirmed. Notably, a similar fire at the same facility occurred in March, also requiring extended response efforts due to the challenging nature of the environment.
Incidents like this are a clear reminder: emergencies happen. Regardless of how thorough our safety protocols may be or how well teams are trained, the unpredictable nature of real-world hazards means we must remain constantly prepared.
Emergency response must evolve. Not just in reaction—but in readiness. That readiness depends on training that is scalable, repeatable, and tailored to real facility layouts and risk profiles.
That’s where STRX comes in.
STRX is a virtual simulation platform that allows emergency response teams to train in hyper-realistic, site-specific 3D environments. Whether using desktop or VR, teams can rehearse high-risk scenarios—including complex fire responses—without disrupting operations. From battery warehouse fires to chemical leaks, STRX enables teams to prepare for the situations they may never expect, but must be ready for.
Virtual simulation isn’t just a tech trend. It’s the future of emergency training—because in critical situations, familiarity and speed make all the difference.
📩 For a live demo of STRX, email us at info@structurus.com